"As a Director of Communications for Genesis HealthCare, my duties included internal communications efforts that reached 36,000 employees in over 200 locations in 13 states, mostly in the Mid-Atlantic and Northeast. The company provides short-term post-acute, rehabilitation, skilled nursing and long-term care services. Our department focused on internal communications, and I assisted in managing the bi-weekly 'Big Blue' publication and developing a new intranet news page, which involved writing, editing, working with a freelance designer, and coordination with designated employees at each site. During the summer of 2007 I was chosen to accompany the company's Vice President for Government Relations on a regional tour to several states, encouraging support for (and fighting proposed cuts to) Medicare and Medicaid funding. My daily reports for the intranet were combined into a booklet that was delivered to members of Congress... Genesis has since grown into the largest skilled nursing company in the country, with approximately 500 skilled nursing centers and assisted/senior living residences in 34 states across the United States."

Photo by Brian D. Lyles of healthcare rally at the New Jersey State House in Trenton

‏"I was asked by Denise Resnik, the head of a local PR agency, to fill in for one of her employees who needed to take a leave of absence due to a family emergency. The project was to manage a new campaign that brought together a local office design and furniture company, Goodmans Interior Structures, with the Phoenix Business Journal to promote and assist Phoenix-area non-profit organizations... Years later, Goodmans Eye for the Good Guys campaign is still going strong."

Image from printed campaign material

"When asked by a friend to become a freelance copywriter for the East Baltimore Bulletin, I welcomed the opportunity to assist in the revitalization and community-building effort begun by Johns Hopkins University. The area was part of an empowerment zone, and I wrote articles about some of the people, businesses and groups making a difference in the community."

Brian D. Lyles photo of the historic Billings Administrations Building at the John Hopkins Medical Campus

‏"Created in 1926, the Baltimore Engineer magazine was once the digest of record for engineering projects in the area. By the time I joined The Engineering Society the magazine was beginning to refocus to reflect the growing non-engineer / general business membership of the organization. Later I helped to fully redesign the magazine into a new publication, Quick's Professional Journal, named after Alfred E. Quick, the city water engineer who was instrumental in founding the club in 1905. The new publication covered its costs, and throughout my tenure as editor we maintained a series of monthly articles on local construction, engineering or renovation projects, in addition to club news and member profiles. Today, however, the publication has transitioned into a simple club newsletter."

Baltimore Engineer magazine cover designed by Brian Davis Lyles

‏"I worked for Baltimore Magazine when it was part of Capital-Gazette Communications and a sister publication to the Washingtonian Magazine. I worked closely with the Circulation Manager to oversee all subscription and newsstand distribution and sales. Projects included managing 200,000-piece direct mail campaigns and trade advertising, and co-producing radio spots."

Web image of Baltimore Magazine covers

‏"My first job immediately after college was in the business side of publishing. Media Materials specialized in elementary and remedial education materials, and I was hired as the Sales Representative for the newly-acquired College Skills Center from New York, developers of the Sack-Yourman Developmental Speed Reading Course and other publications. Later I coordinated customer service for the entire company, including a unique line of hard cover remedial education textbooks, as well as a division of products acquired from Milton Bradley... The business and its publications have since changed ownership."

Brian D. Lyles photo of titles published by Media Materials